Your Formula. Your Brand. 100% Yours.
Build a supplement brand with full intellectual property ownership. Custom formulations developed from scratch, exclusive to you. Not a shared formula. A product that is uniquely and defensibly yours.
Private Label at a Glance
- Time to Market: 8 – 12 Weeks
- Formula Ownership: 100% Yours
- Customization Level: Full
- Facility: cGMP · FDA Registered
- Testing: Third-Party Certified
- Origin: Made in the USA
Private Label vs. White Label — What's the Difference?
Private Label
YOU'RE HEREA formula developed exclusively for your brand. Custom ingredients, custom ratios, custom identity.
- Unique formula built from scratch for your brand
- Full intellectual property ownership
- Exclusive to you — not sold to other brands
- Custom flavors, ingredients, and delivery formats
- Deeper regulatory guidance and documentation
- 8 – 12 week average timeline
White Label
A proven, pre-made formula you brand as your own. Fastest path to market — ideal for rapid launches.
- Pre-existing, market-tested formula
- Shared formula base (your brand, not exclusive)
- Faster to launch — approximately 60 days
- Lower upfront development cost
- Limited customization options
- Great for validating demand quickly
Everything You Build Is Yours
Private label manufacturing means you walk away with exclusive rights to your formula, not a shared base that any competitor can also buy.
Proprietary Formula
Your formula is developed exclusively for your brand and locked to your account. It will never be sold or licensed to another company.
Brand Identity
Custom packaging, label design, and visual identity crafted to position your product distinctly in your market.
Custom Ingredients & Ratios
Choose your ingredient stack, potency levels, and delivery format — from novel nootropic blends to certified organic botanicals.
Full Documentation
Certificate of Analysis, stability data, ingredient sourcing records, and full regulatory documentation — all yours.
Competitive Protection
Because no other brand can access your exact formula, you build a defensible product moat that white label cannot offer.
Scalable IP Asset
A proprietary formula is a business asset. It adds real value to your brand equity, especially when raising capital or exploring acquisition.
From Brief to Brand — 8 to 12 Weeks
Private label requires more time than white label because we're building something custom. Here's exactly what happens at each stage.
Start Your Custom FormulaDiscovery Strategy & Brief
We begin with a deep-dive consultation: your target consumer, health claims, desired format, competitive positioning, and budget. This clarity prevents costly revisions later.
R&D Custom Formulation Development
Our formulation team builds your product from scratch — selecting and sourcing ingredients, optimizing dosages, and developing the flavor or form profile unique to your brand.
Sampling Physical Sample Review & Iteration
You receive physical samples of your product for sensory and quality review. We typically allow up to two rounds of refinement before finalizing the formula for production approval.
Compliance Label Design & Regulatory Review
Full FDA-compliant label development including supplement facts panel, claims review, and packaging compliance. We flag any regulatory concerns before they reach production.
Production Manufacturing & Quality Testing
Full production run in our cGMP-certified, FDA-registered facility. Every batch undergoes rigorous in-house QA and third-party lab testing before it can ship.
Delivery Fulfillment & Ongoing Partnership
Your finished products are delivered, along with complete documentation. We stay on as your manufacturing partner — managing reorders, future SKUs, and formula evolutions as your brand scales.
Available in Every Format
Your custom formula can be developed in any of our manufacturing formats.
Gummies
Pectin-based, custom flavor, custom shape. The highest-demand format for consumer wellness brands.
Explore Gummies →Capsules
Vegetarian, HPMC, and gelatin options. Ideal for high-potency herbal, nootropic, and daily health formulas.
Explore Capsules →Honey Gels
Advanced high-viscosity honey-based delivery systems for performance and wellness applications.
Explore Honey Gels →Powders
Scalable industrial blending and filling for proteins, pre-workouts, and health blends.
Explore Powders →Honey Spoons
Innovative honey-based single-serve delivery formats for ultimate convenience and premium gifting.
Explore Honey Spoons →Everything in Your Private Label Package
Every private label engagement includes end-to-end support — no hidden scope, no surprise fees.
Dedicated Project Manager
A single point of contact managing your timeline, vendors, and approvals from day one.
Custom Formulation from Scratch
Our R&D team develops your formula from the ground up, tailored to your target consumer and brand goals.
Physical Sample Rounds
Up to two rounds of physical samples for your review and approval before production begins.
FDA-Compliant Label Development
Full supplement facts panel, claims review, and regulatory documentation prepared by our compliance team.
Third-Party Lab Testing
Every batch tested by an independent, accredited lab for potency, purity, and contaminants.
Certificate of Analysis
Full CoA included with every production run — shareable with your customers and retail partners.
Ingredient Sourcing Transparency
Full visibility into where your ingredients come from — origin, supplier, and quality standards.
Exclusive Formula Lock
Your formula is registered exclusively to your brand and will never be made available to competitors.
Built for Brands That Want to Stand Out
Private label is the right path if differentiation, defensibility, and brand depth matter to you.
Founders with a Unique Vision
You have a specific product concept — a novel ingredient stack, a targeted health outcome, or a gap in the market. White label won't get you there. This will.
Scaling Brands Adding New SKUs
You've validated demand with white label and now need to own your formula to protect margins, raise capital, or negotiate retail partnerships with real IP behind the product.
Health Practitioners & Clinicians
Nutritionists, functional medicine doctors, and wellness professionals launching practitioner-grade lines with clinical-backed ingredient choices and precise dosages.
Influencers & Content Creators
You have the audience. A proprietary formula gives your product a story that a white label SKU never can — and positions it as a premium, authentic offering your community can trust.
Ready to Build Something Uniquely Yours?
Tell us about your product vision and we'll respond with a custom production plan and quote within 24–48 hours.
No commitment required. We'll respond within one business day.